Drupa renews its long-term cooperation with the Media Mundo industrial action group. As in 2011 and 2012, the trade fair will act as cooperation partner of the 5th Media Mundo congress in Dusseldorf on 17th and on 18th November 2014. This year, the congress will focus on the motto „rethink sustainability – economic motivation for sustainable media production“.
In contrast to the mottos of previous years, which concentrated on ecological behavior, one aspect of sustainable media production, the 5th Media Mundo congress will look into an equally important sustainability aspect: economy. Particularly affected by the current economic situation and faced with the challenge of having to consolidate its market position, the printing and media industry is looking for practical measures and the required initiative. The congress is supported by the WWF and the FSC as NGO partners, Antalis, IGEPA and the Swedish SCA group.
Green printing at drupa
Werner M. Dornscheidt, President and CEO of Messe Düsseldorf, underlines drupa’s commitment to this subject: “The issue of green printing and sustainability across the entire process chain will be one of the focal points of drupa 2016. The aspect of sustainability has become a major concern of brand owners all over the world, and they expect their printed communication to adhere to “green” standards. This is a challenge for the industry and printing service providers, and they are well advised not to veer from the path that they have already chosen“.
Meanwhile, green printing has also become an important selling point. In the first “drupa Global Trends Report“, 48 % of all printing service providers reported that they used certified paper to accommodate customer requirements. Another 37 % operate a sustainable waste management system, and 33 % are committed to a certified environmental management system.
Economic production for competitiveness
“Economic production is an important motivation for achieving a sustainable media production, and as such it generates important effects of ecological sustainability“, says Rüdiger Maaß, Managing Director of the association of the media production industry. “Economy is the cornerstone of competitiveness – an issue that has become more important than ever before.“
The 5th Media Mundo congress will deal with topics such as “The effects of process optimisation“, “Energy efficiency“ and “Standardisation“. It will also provide an overview over different ways of thinking and provide some ideas on how to master this change and some answers the question of where this change might lead. International experts from science, environmental associations, politics and the industry will engage in a critical discussion about the current situation and about likely scenarios for the near future. Pioneers of sustainable media production will illustrate practical solutions as well as problems and unexpected challenges that they encountered.
Experts on sustainability
Dr. Daniel Dahm, member of the Club of Rome, has agreed to present a paper on the “The conflicting areas of global overshoot“. 45-year-old Dahm is founding member of the Utopia foundation and the “Oekosoziales Forum Deutschland” and is also member of different non-profit organisations. He has become internationally acclaimed because of his contribution to the Potsdam Manifesto of 2005. This paper explores the root causes of the current crisis and suggests a radical and far-reaching re-orientation for the future of human development.
The congress also presents the following speakers:
- Dr. Meike Gebhardt (Utopia AG): How much sustainability do consumers want?
- Uwe Lübbermann (Premium Cola): Marketing with potential for the future
- Peter Jeschke (GC Graphic Consult GmbH): Sustainability in printing
- Alexander Rossner (zukunftswerk eG): Communicating sustainability (Strategic tasks, practical advice and the argument of “benefit“)
- Michael Müller (IPM): Wasting resources leads to economic ruin (Top ten of the most striking action areas for printing service providers and purchasers of printed products)